Semantic Search: A Return to Hieroglyphics
May 20, 2015
I am so out of date, lost in time, and dumb that I experienced a touch of nausea when I read “Feeligo Expands Semantic Search for Branded Online Stickers.” Feeligo I learned is “a leading provided of branded stickers for online conversations.”
Source: http://blog.feeligo.com/wp-content/uploads/2014/06/vick_export_04.png
The leap from a sticker to semantic search is dazzling. According to the write up, Feeligo has 500 million users. These folks are doing semantic search. How does this sticker-semantic marriage work? The article says:
Feeligo has developed a platform that capitalizes on the growing awareness of marketing to online and mobile users through social conversations, including comment forums and user forums. Feeligo offers clients a plug-and-play solution for all messaging services, complete with generic and branded stickers, which are installed on client sites. Through Feeligo’s semantic recommendation algorithms, direct matches between words and phrases in users’ text conversations and stickers are made, enabling users to quickly find the appropriate sticker for a user’s message.
I have watched enterprise search vendors distort language in their remarkable attempts to generate sales. I have watched the search engine optimization crowd trash relevance and then embrace the jargon of RDF and Owl. I have now seen how purveyors of digital stickers have tapped semantic technology to make hieroglyphics a brand message technique.
Does anyone notice that a digital sticker is a cartoon empowered to generate three views every second? Do these sticker consumers consider dipping into William James or Charles Dickens? Nah, no stickers for that irrelevant material.
Stephen E Arnold, May 20, 2015
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