Publishers Want to Dejuice Apple, Squash It
June 22, 2015
I read “Publishers Slam Apple over Presumptuous News App Conditions.” Publishers presumptuous? I know of one publisher who used my research and marketed it on Amazon without my permission. Was that presumptuous of IDC and its wizard Dave Schubmehl?
According to the write up:
Publishers are up in arms following an email from Apple about inclusion in the firm’s upcoming News application and the kind of conditions that will be imposed. The email said that participants are presumed to have accepted Apple’s terms unless they explicitly opt out. It’s the old opt-out over opt-in thing.
Yes, up in arms. I can see the publishers at the New York Athletic Club wielding their squash rackets with malice. My goodness, what a chilling thought. What if those white clad clubsters were to descend on the Apple store in Manhattan and threaten the geniuses?
My fears subsided when I read:
The service will draw content from publicly available RSS feeds, and it is possible that Apple will be challenged, according to one expert, but not in any really meaningful way.
My concern for a Squash Assault receded. Publishers may have to retire to the Yacht Club to find another option.
Stephen E Arnold, June 22, 2015
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