Forrester: Join Us in the Revolution
June 28, 2015
Err, I am not a revolutionary. The term evokes memories and thoughts which I find uncomfortable. Revolution, Forrester, IS/ISIL/Daesh. Shiver.
The intent of ““Big Data” Has Lost Its Zing – Businesses Want Insight And Action” is one of those marketing, mid tier consulting pronouncements. Most of these are designed to stimulate existing customers to buy more expertise or lure those with problems which the management team cannot solve to the door of an expert who purports to have the answer.
I highlighted this passage in pale yellow with my trusty Office Depot highlighter:
I saw it coming last year. Big data isn’t what it used to be. Not because firms are disillusioned with the technology, but rather because the term is no longer helpful. With nearly two-thirds of firms having implemented or planning to implement some big data capability by the end of 2015, the wave has definitely hit. People have bought in. But that doesn’t mean we find many firms extolling the benefits they should be seeing by now; even early adopters still have problems across the customer lifecycle.
Big Data faces challenges because users want accurate, reliable outputs. News?
Stephen E Arnold, June 28, 2015
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