Mindbreeze Balloon Ride: Search Marketing Reaches New Heights
November 14, 2015
I am not sure if this balloon ride is sponsored by Fabasoft Mindbreeze. I am not sure why an enterprise search vendor would market information access with a balloon. Even Google, in its fascinating Googley world, uses balloons as a mechanism for delivering high speed internet access to those lucky enough to live in Sri Lanka and other urban conclaves.
The write I read is titled “Mindbreeze: Ballonfahrt für 5 Personen zu gewinnen.” I think this means something like, “You can win a balloon ride for five people in Salzkammergut.” A blog post captures some of the thrill of the blog post.
If you are interested in enterprise search, you might want to check out Mindbreeze’s solution. If you are, like me, happier sitting in a chair contemplating the craziness of enterprise search vendors, you will skip the balloon ride.
This idea ranks with Northern Light’s sponsorship of an Indianapolis 500 race car. How many sales did that produce? If the balloon ride is unrelated to the search Mindbreeze, perhaps Mindbreeze’s attorneys will want to check out the use of the Mindbreeze name because it is blowing in the wind.
Stephen E Arnold, November 14, 2015
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