Medical Publisher Does Rah Rah for MarkLogic
November 20, 2015
Now MarkLogic is a unicorn. The company wants to generate revenues. Okay. No problem.
I found “200-Year-Old Publisher Finds Happiness with NoSQL Database” quite interesting. The write up explains that the New England Journal of Medicine uses MarkLogic’s XML data management system to — well — manage its text and other content.
The write up states:
With features like XQuery, a SQL-like query engine for XML data, MarkLogic promised to retrieve unstructured data at speeds no SQL database could approach.
What did I note? The big thing is that this deal went down when MarkLogic was a “fledgling company.” Hmm. Was this a Dave Kellogg-era deal? I also noted that the write up did not beat the drum for MarkLogic as a business and government intelligence. email management, and analytics Swiss Army knife able to cut into the revenues of Oracle and other Codd database outfits.
MarkLogic’s marketing may be making progress by emphasizing what MarkLogic’s technology was built to deliver: A data management system for publishers. The publication still uses SQL for financial records and dabbles with the open source quasi-doppelgänger MondoDB.
MarkLogic hit a wall at about $60 million. Today the fledgling is a unicorn. Will MarkLogic put wings on its unicorn? Stakeholders sure think is going to happen. For me, I will observe. Will the proprietary MarkLogic prevail or will open source alternatives nibble into this box of Kellogg’s revenue?
Stephen E Arnold, November 20, 2015
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