Search Provenance: Is That in France?
November 22, 2015
I find the excitement surrounding streaming apps interesting. I am not into apps for a mobile device. I use a mobile device to make phone calls and check email. I am hopelessly out of date, behind the times, old fashioned, and unhip.
That is fine with me.
Knowing what an app is doing seems prudent. I am not overly confident that 20 somethings will follow the straight and narrow. In fact, I am not sure those older stay within the rule of the road. The information highway? Dude, get out of my way.
The big point is that the write up “Teens Have Trouble Telling between Google Ads and Search Links” makes vivid the risk inherent in losing checkpoints, informational signals, and white lines in the datasphere.
The write up states:
UK watchdog Ofcom has posted a study showing that just 31 percent of kids aged 12 to 15 can tell the difference between a Google search ad and the real results just below them. They also tend to be overly trusting, as 19 percent of those young teens believe that all online results must be true. Not surprisingly, the figures get worse with younger children — just 16 percent of those aged 8 to 11 know whether they’re seeing an ad or a result.
Nothing like the ability to think and determine if information is valid. Do you want a ticket to provenance? I hear the food is wonderful.
Stephen E Arnold, November 22, 2015
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