IBM Cognos 2015 Pricing
November 27, 2015
IBM offers many products and services. Getting a firm, fixed cost for some of these can be tough. Asking Watson may not result in too many useful IBM cost outputs. A company’s IBM representative may be able to deliver the goods.
Imagine my delight when I read a semi content marketing item called “IBM Cognos business intelligence offers Self-Service BI.”
Here are the data I found interesting:
Cognos BI on Cloud offers three levels of user pricing and four levels of administrator pricing. User pricing is as follows:
- A workgroup license is $75 per user, per month, with a minimum subscription of 50 users and a minimum six-month term. It is renewed semi-annually with monthly billing.
- A standard license is $95 per user, per month, with a minimum subscription of 100 users and a minimum one-year term. It is billed monthly and renewed annually.
- An enterprise license is $125 per user, per month, with a minimum subscription of 150 users and a minimum one-year term. It is billed monthly and renewed annually.
Administrator pricing is as follows:
- Analytics Administrator (authorized user [AU]): List price is $15,100 per AU; typical discount is 30% and annual support percentage is 20%.
- Analytics Explorer (authorized user and processor [PVU]): $2,500 per AU; typical discount is 30% and annual support percentage is 20%.
- Analytics User Authorized (user and processor [PVU]): $1,350 per AU; typical discount is 30% and annual support percentage 20%.
- Information Distribution (processor [PVU]): $500 per PVU; typical discount is 30% and annual support percentage is 20%.
The “menu” includes the variable pricing elements which IBM has used for decades. When we licensed ABI/INFORM document delivery to IBM, I happily implemented the same pricing scheme. Wow, does that approach yield revenue? Yep, it does.
I would point out that the write up does not beat the Watson drum. I find this amusing because Watson is marketed by the Watson as an analytics champion. See, for example, “It’s Come to This for IBM: Watson Is Now a Gimmick App on the iPhone.” But never fear, Big Blue fans, IBM said in October 2015 that it was tweaking Cognos. How? According to eWeek, “IBM Redesigns Cognos Analytics to Resemble Watson Analytics.”
IBM has a bit of a revenue and profits hill to climb. IBM has the analytics tools to track its financial progress. Tools, however, do not equal sustainable, organic revenues.
Storm clouds remain even with the Weather Channel data.
Stephen E Arnold, November 27, 2015
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