GoDaddy and Search
December 23, 2015
Years ago, I understood that GoDaddy, the domain name outfit, purchased a search company doing business as Innerprise. The press release issued in September 2004 said:
[GoDaddy] will incorporate Innerprise’s search products, including Enterprise Search 2004 and Innerprise Hosted Search, into the GoDaddy product catalog, augmenting the Company’s complete line of Web development tools including domain name registration, hosting, email systems, SSL certificates, and other complementary products and services that assist customers in building and maintaining a presence on the Internet.
I learned in “Why GoDaddy Built Its Search Engine from Scratch”:
GoDaddy, seeking to improve customer service, built a custom search engine that generates domain names on the fly for its small business customers. Building it wasn’t the best option, the company’s executives say. It was the only option.
The write up points out:
Custom software development is the preferred approach among online businesses.
How did GoDaddy meet its need for a search system:
… The engineering feat required GoDaddy to create search crawlers that can traverse hundreds of international registries, including in South Africa and Indonesia, generating tens of thousands of potential domain names in near real-time. The company also built machine-learning algorithms, in conjunction with open source Hadoop data processing software, to help surface the best domain names it can.
The write up does not reference the Innerprise solution. There is no hint of the cost of the system. The message is that an enterprising Yahoo alum can build a search engine from scratch, and you should too. There’s a new project for your New Year’s resolutions list.
Stephen E Arnold, December 23, 2015
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
