Watson Weekly: Cognitive Insurance
February 3, 2016
IBM ran an ad with the headline “Cognitive Insurance.” You can find the ad in the February 1, 2016, New York Times. The secondary headline is “Outthink Storms,” which is rendered in the favorite colors of some color blind males, shades of green. The main hook “Cognitive Insurance” is in green. I had to look a couple of times to spot the phrase in the upper right hand corner of the image.
What’s interesting to me is that the ad seems to display those nifty isobars I encountered in a science class decades ago. My hunch is that the gale force winds of the Weather acquisition are ruining the coifs of the IBM public relations and advertising wizards.
The phrase has been used by IBM as well as an outfit called “Cognitive-Insurance” at www.cognitive-insurance.org, which to my dismay would not render. No 404. Just a blank page. I saw a couple of references to presentations by various experts.
But No mention of Watson, which I find interesting. Perhaps IBM has decided that Sherlock’s sidekick and the various uses of the word by swimming pool companies, furniture stores, and universities is a bit of an issue.
So cognitive insurance it is. I assume that IBM Watson’s team will make a bee line to Los Angeles where weather has been semi exciting.
Stephen E Arnold, February 3, 2016
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
