Semantic Mitosis: Attensity Splits Apart
February 7, 2016
Attensity is now two outfits. According to “Attensity Europe Breaks from US Parent Company.” The write up does not address the loss of synergy between the US and European sides of the semantic coin.
I learned:
The parties involved have agreed to not disclose any information on the purchase price or further terms of the transaction.
Not too helpful.
The news release points out that the European version of Attensity which is named Attensity Europe GmbH will focus on the customer support line of business; specifically:
the [Attensity Europe] company will focus on the growth segment of omni-channel customer service. Attensity Europe’s core product is the market-leading solution “Respond”, a multilingual and omni-channel response management software, which was designed by the German team of developers in Saarbrücken and has been systematically developed into the market-leading enterprise solution for omni-channel customer service over recent years.I assume that the US Attensity does not have a market leading product; otherwise, why not mention it? Omni-channel gets quite a bit of play. But I am not sure what “omni channel means.”
As an aside, Saarbrücken divorced itself from Germany: Once in 1925 and again in 1947. Might the water in the Saar be a factor in the split ups?
Many questions percolate through my discount coffee pot brain, but these are the questions I routinely ask when reverse mergers, no investment acquisitions, and de-synergies are at work.
My hunch is that US Attensity may have been perceived as slowing down the speeding bullet of Attensity Europe. Worth monitoring the situation.
Stephen E Arnold, February 7, 2016
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One Response to “Semantic Mitosis: Attensity Splits Apart”
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Yes, this is really the end of the Attensity/Empolis/Living-e combination. All three entities were combined in 2009 under the Attensity Group umbrella; Empolis spun back out a couple of years ago, and the old XtraMind/Living-e is now independent again as well. Good luck to all parties!