Google Aims Beyond Search
February 11, 2016
I read “Alphabet’s Google: Looking Forward at a Future Beyond Search.” For a moment, I thought Google was going to ignore this blog. After reading the article, I breathed a sigh of relief. The Alphabet Google thing wants to diversify its revenue stream. I also concluded that Google wants to eliminate a human’s annoying habit of running queries the human thinks are important to the human. Pesky humans!
The write up reveals:
Google’s attempt at switching from traditional search queries to streaming other apps right within their search app can be interpreted both as Google’s drive towards the future and a sure indication that the current ads model is crumbling. The pressing need to innovate is further instigated by the arrival of companies like InMobi who have a dedicated mobile only strategy and Google’s closest competitor Facebook who seem to be heading towards contextual ads with their Facebook Messenger and WhatsApp platforms.
The write up is enthusiastic about Google’s money losing bets on the future. I learned:
The big question which remains to be answered is if Google can innovate fast enough to remain relevant in the search industry and fund one of its moonshot projects into a major revenue source. And if this quarter is any indication, the answer to that question is a resounding yes.
Yep, but I want to think up my own queries. I also do not want ads displacing substantive information. I want to be a semi sentient human no matter how much the Alphabet Google thing wants to put me in a self driving car so I can be exposed to information that someone else wants me to view.
Stephen E Arnold, February 11, 2016
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