A Guide to Google-Ize Your Business
February 16, 2016
To Google is a verb, meaning to search specifically for information on the Google search engine. If a user is unable to find information on Google, they either change their key words or look for a different option. In other words, if you are not pulling up on Google than you might as well not exist. Perhaps it is a little drastic to make the claim, but without a Web presence users, who double as consumers, are less likely to visit your business. Consumers take an active approach to shopping these days by doing research before they visit or purchase any goods or services. A good Web presence alerts them to a company’s capabilities and how it can meet the consumers’ needs.
If you are unsure of how to establish a Web presence, much less a Google Web presence then there is a free eBook to help you get started. The Reach Local blog posted information about “Master Google My Business With Our New Ebook.” Google My Business is a free tool from Google about how to publish your business information in Google+, Google Maps, and local search results.
“Without accurate and up to date information on Google, you could be missing out on leads and potential customers either by having the wrong phone number and address listed or by not appearing at all in local search results for products and services relevant to your business. We want to help you take control of your information on the web, so we put together a helpful eBook that explains what Google My Business is, how to set up and verify your business, and tips for managing your information and tracking your progress.”
The free eBook “Your Guide To Google My Business” written by the Reach Local folks is an instruction manual on how to take advantage of the Google tool without going through the headache of trying to understand how it works. Now if only Windows 10 would follow a similar business pattern to help users understand how it works.
Whitney Grace, February 16, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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