IBM and Its Watson Branding

February 18, 2016

I read “IBM Hits 52-Week Low as Watson Branding Flails.” The write up comes from a person allegedly in touch with the pulsing world of Wall Street. The article is interesting and contains a number of points which I found in line with my own ideas about IBM; for example:

Watson is not a consumer product. IBM is relying on consumer marketing tactics, including TV and cultural icons like Bob Dylan.
IBM’s financial performance has been disappointing to shareholders.
IBM bought the Weather Company “platform” and put its CEO in charge of Watson.

The highlight of the article was this statement:

Bob Dylan walks off stage in his Watson commercial, he seems frustrated. Watson can’t sing. That is not all it can’t do.

Keeper for my quote folder.

Stephen E Arnold, February 18, 2016

Written by Stephen E. Arnold · Filed Under AI, IBM Watson, Marketing, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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