Alphabet Google Gets into the Corporate Storytelling Game
March 6, 2016
I read “Google’s New Site Lets Engineers Tell the Backstory of Some of Its Best Products.” Organizations crank out stories, but most of them are kept in the buildings or within the walled gardens of the minds eager to keep getting a paycheck.
According to the write up, Google has created barfoo where “engineers can tell their stories.” Okay, I expect the unvarnished truth, no editorial shaping. Well, that’s crazy. No secretive, paranoid outfit like Alphabet Google is going to do a Jerry Spring program for products and services that “emerge,” get bought and reinvented, or just me-too’ed.
The write up says:
The site currently covers four topics: collaboration in Docs, smart composing in Gmail, voice search recognition and how Google built a faster YouTube. The site also has a section for open jobs at Google, should you want to work there yourself. The topics are pretty in-depth, too. Not only does Google tell you the inspiration behind some of its products, it dives into the process of delivering them to users.
I am not sure the story of Google’s online advertising system will be revealed. There are some other interesting products and services which are likely to put on a lower priority track too.
But that GoTo/Overture/Yahoo “innovation” would be a story I would read. I would skim anything to do with the Glass, Parviz, and staff interaction activities as well. Yep, very low priority.
Palantir has its Tolkien and comic book “myths.” Google is going to do a reality show with post production I assume.
Stephen E Arnold, March 6, 2016
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