Yellowfin: Emulating i2 and Palantir?

March 22, 2016

I read “New BI Platform Focuses on Collaboration, Analytics.” What struck me about this explanation of a new version of YellowFin is that the company is adding the type of features long considered standard in law enforcement and intelligence. The idea is that visualizations and collaboration are components of a commercial business intelligence solution.

I noted this paragraph:

Other BI vendors have tried to push data preparation and analysis responsibilities onto business users “because it’s easier to adapt what they have to fulfill that goal.” But Yellowfin “isn’t a BI tool attempting to make the business user a techie. It is about presenting data to users in an attractive visual representation, backed-up with some of the most sophisticated collaboration tools embedded into a BI platform on the market.”

The reason for analyst involvement in the loading of data is a way to eliminate the issue of content ownership, indexing, and knowledge of what is in the system’s repository. I am not confident that any system which allows the user to whack away at whatever data have been processed by the system is ready for prime time. Sure, Google can win at Go, but the self driving auto ran into a bus.

The write up, which strikes me as New Age public relations, seems to want me to remember what’s new with YellowFin with this mnemonic example: Curated. Baffled? Here’s what curated means:

  • Consistent: Governed, centralized and managed
  • Usable: by any business to consume analytics
  • Relevant: connected to all the data users need to do their jobs well
  • Accurate: data quality is paramount
  • Timely: Provide real time data and agile content development
  • Engaging: Offer a social or collaborative component
  • Deployed: widely across the organization.

Business intelligence is the new “enterprise search.” I am not sure the use of notions like curated and adding useful functions delivers the impact that some marketers promise. Remember that self driving car. Pesky humans.

Stephen E Arnold, March 23, 2016

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