LinkedIn: The Thought Leader Misfire
June 2, 2016
I read “News Use Across Social Media Platforms 2016.” No big surprises, just confirmation of what our research has pegged. Almost two thirds in the Pew sample get their “news” from Facebook. You can read the summary and get a sense of the angst trigger the data make available to those in “real” news outfits.
What I noted is a different point. In the write up, LinkedIn users do not get their news from LinkedIn. On an upside note, the number of LinkedIn users who use the social networking service for news rose to 19 percent from 13 percent in 2013. That growth suggests that the effort to make LinkedIn a go to system for high value information is have modest impact.
Compared with Reddit and Facebook, LinkedIn ranks near YouTube and Vine in the must have information about compelling events.
LinkedIn seems to have trimmed back the volume of spam sent to me. I asked LinkedIn’s help desk this question:
What do I need to do to be notified of new posts to the groups I follow?
After several days of waiting, I still don’t know the answer. My hunch is that LinkedIn’s interface twiddling and workflow massaging is more interested in upselling me. Too bad. Every once in a while, the groups I follow produce “real news.”
From my vantage point in Harrod’s Creek, I thought LinkedIn had a chance to become more important in the must have information business. Right now, LinkedIn which operates Slideshare, has flailed. Perhaps the effort will pay off. Right now, I see a missed easy lay up or even an own goal.
Stephen E Arnold, June 2, 2016
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
