Google: The Future of Search Yet Again
June 22, 2016
The future of Web search is evident to me. Ads, ads, and more ads. For real journalists, the endless future of search is a worn carousel. Yep, it goes round and round but the results are predictable. For free rides on the ad machine.
Navigate to “Zurich Is Inventing the Future of Search.” Zurich, the home of financial gnomes and Albert Einstein’s off the reservation thinking is a numbers hot spot. Google knows this because a wizard once involved with Google search lives in a forest not too far from the exciting city of Zurich.
The write up informs me:
The new team has a distinct goal: to invent the future of Search, a voice-activated, human-like entity that can answer any query intelligently.
There you go a categorical affirmative. Sure, any query. Right.
I also learned:
During a demo of the new voice-based Google Assistant, Behzadi [Googler] showed off the AI’s understanding of context. For instance, asking “What are the rides at Europa Park?” followed by, “What are the height restrictions on Blue Fire?” and “How fast is it?” will return correct results without you having to clarify what Blue Fire, or “it” is.
And I noted this statement attributed to the former Novell exec now at the Alphabet Google thing:
“I can’t quantify our investment into AI, but it will eventually be embedded in everything,” Eric Schmidt, chairman of Google parent Alphabet, said…
Another unsubstantiated categorical.
I wonder if ETH offers night school classes in logic.
Stephen E Arnold, June 22, 2016
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