Watson Weakly: Everything about Watson Mostly
August 16, 2016
We know you want to know everything about Watson. Well, almost everything because you are, gentle reader, a “smart person.” You can get IBM’s collection of information you and other “smart people” definitely want to know. Navigate to this Cubic Zirconia gem of a content marketing “news” story: “IBM Watson: The Smart Person’s Guide.”
What does a “smart person” want to know? The write up answers that question for you. Here’s a run down of the article and its content about Watson:
- Four TechRepublic stories about the origins of Watson, a case study, machine learning for a “smart person”, and a peep into the future
- Five TechRepublic stories about case studies of Watson in action, a write up about what companies do with Watson, photos of products with Watson inside, a glossary of Watson speak, and an answer to the question “What Is Watson?”
- Five TechRepublic and ZDNet stories about IBM declaring a “new era,” the Watson Health medical image initiative, Watson in Cisco routers, an apology for slow revenue growth, and Watson in robot restaurants
- Six articles about the “affect” of Watson including how Watson detects early stage dementia, Watson and health analytics, Watson as a short cut to treating cancer, a partnership with the American Diabetes Association, how Watson delivers personalized customer experiences, and some objective information that says 63 percent of business will benefit from artificial intelligence, recently renamed by IBM to augmented intelligence
- The timeline for all things Watson; for example, seven articles about autonomous vehicles, Cisco again but this time with WebEx, eight universities on the Watson bandwagon, the “saving Macy’s” application of Watson, digital wellness [wait, shouldn’t that article have been in the health care group?], Watson delivering cloud based cyber security, and Watson helping a Spanish bank
- How to license Watson is easy with these articles: Six lessons from an early adopter [Isn’t that a how to?], the Watson ecosystem, the Watson developer cloud, Watson health [wait, doesn’t that belong in the health care dot point too?], Watson university programs [wait, wait, don’t tell me that belongs with the earlier reference to universities on the bandwagon].
All in all the write up is an amazing illustration of how much content marketing IBM is pumping through the TechRepublic channel. That’s good for TechRepublic. How good is this investment for IBM? Who knows.
What is clear is that some more logical clustering of Watson marketing collateral seems to be needed. A question: What if this categorization of items you as a smart person need to know was performed by Watson? Hmm. There are some rough edges. Perhaps the subject matter expert providing the “augmentation” did not focus on his or her job. If fully automated, how accurate is this Watson technology?
Sorry, smart person, I have no answers. That’s because I am not a smart person and I did not read this cornucopia of marketing collateral. You will, right?
Stephen E Arnold, August 16, 2016
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
