Facebook Ad Targeting Revealed
August 29, 2016
A scoop maybe. Navigate to “98 Personal Data Points That Facebook Uses to Target Ads to You.” The list-tickle becomes news because real newspapers report real news. For the full list, visit the estimable Washington Bezos. Sorry, Washington Post.
Here are some signals I found amusing:
- How much money user is likely to spend on next car. Doesn’t that depend on fashion, the deal, or what my spouse wants to drive?
- Users who have created a Facebook event. I don’t know what a Facebook “event” is.
- Users who investor (divided by investment type). For a real journalism outfit, I am puzzled by the phrase “who investor”.
- Types of clothing user’s household buys. Another grammatical gem.
- Users who are “heavy” buyers of beer, wine or spirits. I assume “heavy” means obese. Perhaps I am incorrect.
- Users who are interested in the Olympics, fall football, cricket or Ramadan. What about other sports like Ramadan?
All in all, a fine list. An ever more better finest scrumptious article from a real journalistic outfit, the Washington Bezos. Darn, there I go again. I mean the Washington Post.
Stephen E Arnold, August 29, 2016
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