People Are Using Voice Search and They Are Looking for Local Services
August 31, 2016
The article titled 3 Voice Search Stats to Know for Your Local Marketing on ReachLocal describes some of the trends involving voice search. The most important number they provide is 40%- the percentage of voice searches with local intent. Other search inquiries relate to the weather and movie times, and huge amounts are devoted to asking for directions. So what does this mean for local marketing? The article offers some pointers:
“Create natural language-based content on your website that uses keywords and phrases people use when conducting a voice search. One tip is to include common questions about your business with specific answers, since search queries starting with question words increased 61% year over year in 2014. Optimize your business information on multiple search engines and directories including Google and Bing, and on sites like Yelp and superpages that can populate in organic search results.”
The article also mentions that 42% of adults and 55% of teenagers use voice search every day. Additionally, 20% of Google searches are voice. Bing has an even higher amount with 25% voice-based searches. The article does not have any stats related to incidents of users falling in love with their virtual assistants like Siri, but, marketing managers just might start to at a higher rate if they can really assist in local marketing and community outreach.
Chelsea Kerwin, August 31, 2016
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