Friendly Advice from the Three Amigos: Facebook, Google, and LinkedIn

December 27, 2016

Has anyone noticed how friendly Facebook, Google, and LinkedIn are becoming? Committee work, chats at conferences, write ups in “real” journalist-type articles. Remarkable.

I read “Google, LinkedIn, and Facebook Suggest a Focus on Mobile before Looking into AI.” The titled puzzled me. The idea, it seems, is that those who are NOT Facebook, Google, and LinkedIn (Microsoft) should not get too excited about artificial intelligence. I interpreted this to mean, “Let us go fast. You folks just do the mobile app thing.”

The write up gathers a number of alleged statements made before an audience in Australia. Here five statements and my observation about each:

The Three Amigo Statements Beyond Search Observation
A Googler said that getting distracted by “shiny” is not good. What do Google acquisitions and the X projects explore? Right. Shiny stuff. That’s for Google, not for the non Google people.
Focus on mobile. Yep, Facebook and Google have a big chunk of mobile. Stay away from AI
Do the basics. Again. Stick with bread and butter. Don’t think like Facebook, Google, and LinkedIn
Learn about customer behavior. Too bad most outfits don’t have the data to analyze as the Three Amigos do
Mobile is important Yep, just do mobile, people.

Very helpful. Not a shred of arrogance or condescending thoughts.

Stephen E Arnold, December 27, 2016

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