IBM Watson: Inventing a Distilled Rum
January 29, 2017
I think this write up has some drops of truth in it. I wanted to check with a former MADD volunteer, but the email address wobbled and then fell against a light pole. The title was arresting: “IBM Watson Bottles ‘Holiday Spirit’ with New RUM Created Using Artificial Intelligence.” The source? The “real” news outfit the UK Mirror.
The write up explained that Watson allegedly “produces beverage based on social media posts.” I learned:
“Holiday Spirit” is claimed to be the world’s very first data-distilled rum and was created using IBM Watson. The supercomputer analyzed data from social media posts in order to produce a bespoke rum “that tastes like a holiday”. “In just six hours Watson was able to read 15 million posts on Facebook, Instagram and Twitter relating to holidays – and find the predominant emotions and concepts in those posts,” explained Joe Harrods, big data analyst and AI expert, who works closely with Watson.
The idea was that Watson guzzled 5,000 rum reviews. Then Watson demonstrated that it was in control of its faculties by “matching emotions from the reviews with ingredients.” Finally Walked a straight line to a master blender who concocted liquor, hooch, booze, or nectar that
has a subtle vanilla flavor, medium sweetness, hints of coconut and is naturally caressed with cinnamon and allspice.
So what? Here’s the results of the breathalyzer test:
“There’s no reason that this ‘taste sensation’ couldn’t be recreated for all kinds of experiences and emotions. We’ve already seen robot bartenders that can mix custom cocktails for every different punter based on their personality…
I am delighted that I have never had a drink of alcohol. I wonder if the same might be said of Watson or possibly the marketer who blended this knock out punch for artificial intelligence. What was that question? Oh, right. I remember: “Watson, when will you generate enough money to make IBM stakeholders happy.”
After 10 consecutive quarters of declining revenue, Holiday Spirit may be in short supply.
Stephen E Arnold, January 29, 2017
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