Sci-Tech Queries Versus Google Queries
May 8, 2017
I saw a reference to an academic paper. Its title is “Academic Search in Response to Major Scientific Events.” The main point is that Web searchers, based on Google Trend data, are “bursty” and demonstrate “surging interests.” The sci-tech crowd like college professors in search of tenure use a “gradually growing search pattern.”
My thought when I read the write up was that more than half of Google’s online traffic comes from mobile devices; for example, “Where can I buy a pizza?”-type queries. The academics, based on the information in the write up, paw through journal literature using more traditional methods. I have used the phrase “boat anchor” computers to characterize “real” academic research.
The write up does not address mobile queries, which seems to me to be important. I am fuzzy on how Google hooks mobile queries delivered via voice, apps, and icons on a pixel with its Google Trend data. And about that Google Trend data. Is it accurate as Google works overtime to distribute ads in more places as users’ displays on mobile devices are small compared to the boat anchor gizmos.
The other point I hoped would be addressed is the role of personalization in Google queries. In this week’s HonkinNews, we give the example of searching for “filters.” Google’s smart and invasive system delivered Bloom filters, not water filters. We wanted information about water filters. Helpful.
My thought is more focused data collection is necessary by the researchers. Three word queries. Hasn’t that been the norm for a while?
Stephen E Arnold, May 8, 2017
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Sci-Tech Queries Versus Google Queries : Stephen E. Arnold @ Beyond Search