Google Ups the Ante for Local SEO
July 14, 2017
Google is now allowing small businesses to insert content directly into search results. The content can be a special event or anything related to business that will appear as featured snippet in the carousel.
As reported by The Verge in an article titled Local Businesses Can Now Feature Content Directly in Google Search Results, the author says:
The new posts show up below the company card in search results, where information like the location, phone number, web address, and hours of the company are already aggregated. The Posts feature is available starting today for verified companies using Google My Business.
As more business move their marketing activities online, it is becoming increasingly difficult for businesses to reach out to their customers. Google, being the leader in this space does not want local business to miss out on this and is rolling out services like these for small businesses.
Digital marketing already is too competitive for small businesses with limited budgets. With these changes, Google expects that local businesses will try to introduce digital marketing into their marketing mix. Google gains by procuring data of local businesses. What else does it want?
Vishal Ingole July 14, 2017
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