Chinese Sogou to Invade American Search
August 16, 2017
Having more than its fair share of the world’s population, China doesn’t do anything in small numbers. Search is no exception. It was recently announced that one of China’s most popular search engines has set its scope on the US.
According to TechNode,
Sogou, established in 2004, is the developer of China’s most popular Chinese input method service Sogou Pinin which takes more than 60% share in the mobile market. It’s also the operator of China’s top search engine, behind market leader Baidu, providing search service for Tencent’s WeChat social media platform as well as Microsoft’ Bing for English search in China. Company CEO Wang Xiaochuan disclosed in a recent speech that the firm is pivoting its focus to AI-driven search and navigation in the future.
The company has filed for a US IPO and is now just waiting for the all clear. What will this mean for current US search engines? With their increased focus on AI, Sogou is certainly poised to go head to head with the best the US has to offer, but will it be enough to win the hearts of Americans?
Catherine Lamsfuss, August 16, 2017
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