Google May Buy a Phone Maker: Again? Really?
September 8, 2017
I am not sure if this story “Google Is Apparently Ready to Buy Smartphone Maker HTC” is [a] an accurate business report, [b] fake news, [c] evidence of time travel, [d] a mis-timed April Fool’s joke.
You decide.
The write up recounts:
From a strategic standpoint, owning & operating its own mobile operating division would offset some of the key strategic challenges that Google’s mobile computing business might face: a) a deeper integration of hardware/software would offset some of the Android fragmentation issues that do not plague Apple iOS; b) development cycles that maximize forward mobile computing trends (Google Lens, location, ARCore, Google Assistant) with possible greater user adoption; c) an offset to rising Distribution TAC expenses; & d) an offset to any negative industry dynamics (unbundling of apps) resulting from the European Commission’s Android investigation.
We love the Google. We know it makes wise decisions. Hollywood may be planning a sequel to Groundhog Day.
Stephen E Arnold, September 8, 2017
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