NLP Noise Almost Swamps a Google Reshuffle

September 20, 2017

Natural language processing. Understanding human utterance. Sensitivity to human emotion. I have heard this before. Does Google have “real” NLP processing for cloud applications? Maybe. The news sites this morning fill my digital skies with chaff about smart software. Is the core technology Google’s or is a third party’s contribution? Google’s innovation track record makes fewer headlines than its legal struggles.

My radar picked up a blip of a more interesting development. Let’s face it. The NLP thing is not exactly a new new thing. Google’s alleged shake up in the team working on the European Union litigation seems to be a “real real” thing.

I noted an article called “Google Shuffles Top Policy Team Amid Ongoing EU Antitrust Row.” I noted this statement:

The staffing shakeup comes as the Alphabet Inc unit negotiates terms in the European Union in the aftermath of a record antitrust fine and big technology companies face rising regulatory scrutiny in the US, including a renewed call for tougher competition enforcement.

So management fancy dancing.

And tucked into the article was this statement:

In the wake of the EU ruling, some Google critics have called on US enforcement agencies to investigate the the company over its dominance in online search. Margrethe Vestager, the EU competition commissioner, said in a tweet on Monday that she had visited her counterparts at the US Department of Justice and Federal Trade Commission. “Good, constructive cooperation,” Vestager wrote.

NLP is fine, but the management shifts at Google suggest that moe practical considerations related to business practices are evident. NLP is easy to talk about. Dealing with government inquiries may be more difficult.

Stphen E Arnold, September 20, 2017

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