Google Search: More Digital Gutenberg Action
December 24, 2017
Years ago I wrote “Google: The Digital Gutenberg.” The point of the monograph was to call attention to the sheer volume of content which Google generates. Few people outside of my circle of clients who paid for the analysis took much notice.
I spotted this article in my stream of online content. “Google Search Updates Take a Personalized Turn” explains that a Google search for oneself – what some folks call an egosearch – returns a list of results with a bubblegum card about the person. (A bubblegum card is intel jargon for a short snapshot of a person of interest.)
The publishing angle – hence the connection to Gutenberg – is that the write up reports the person who does an egosearch can update the information about oneself.
A number of interesting angles sparkle from this gem of converting search into someone more “personal.” What’s interesting is that the functionality reaches back to the illustration of a bubblegum card about Michael Jackson which appears in US20070198481. Here’s an annotated patent document snippet from one of my for-fee Google lectures which I was giving in the 2006 to 2009 time period:
Some information professionals will recognize this as an automated bubble-gum card complete with aliases, personal details, last known location, etc. If you have money to spend, there are a number of observations my research team formulated about this “personalization” capability.
I liked this phrase in the Scalzi write up: “pretty deep into the Google ecosystem.” Nope, there is much more within the Google content parsing and fusion system. Lots, lots more for “Automatic Object Reference Identification and Linking in a Browseable Fact Repository.”
Keep in mind that this is just one output from the digital Gutenberg which sells ads, delivers free to you and me online search, and tries to solve death and other interesting genetic issues.
Stephen E Arnold, December 24, 2017
A Computing Stack with an Appetite
December 23, 2017
I read “The Artificial Intelligence Computing Stack.” Simple enough title. What the title should have suggested was, “Linear Algebra Really Matters for Artificial Intelligence Wonks.”
As my slightly wonky uncle, V.I. Arnold, explained to me before he died in Paris:
“You fiddle with matrices, vector spaces, and other stuff to get close, probably. Well, maybe.”
Got that? If not, check out “Nonlinear Dynamical Systems with Self-Excited and Hidden Attractors (Studies in Systems, Decision and Control)” when it arrives at your local library.
The write up offers this insight:
- Graphics and tensor processors are eating linear algebra.
- Linear algebra is eating deep learning.
- Deep learning is eating machine learning.
- Machine learning is eating artificial intelligence.
- Artificial intelligence is eating software.
- Software is eating the world.
Main point: This may not be a core competency for some US outfits.
Stephen E Arnold, December 23, 2017
Artificial Intelligence: Smarts of a Five Year Old?
December 22, 2017
Who knows if this is true? I find the assertion in “AI Is Still Dumber Than a 5-Year-Old, Say Scientists” interesting. According to Inc. Magazine:
Despite all the hype, there’s been absolutely no progress in the quest to teach computers to have common sense… When it comes to anything that requires common sense, however, AI is almost helpless.
The source for the factoid? Stanford University AI wonks.
Marketing in one thing. Reality is another.
Stephen E Arnold, December 22, 2017
Data Analysis Startup Primer Already Well-Positioned
December 22, 2017
A new startup believes it has something unique to add to the AI data-processing scene, we learn from VentureBeat’s article, “Primer Uses AI to Understand and Summarize Mountains of Text.” The company’s software automatically summarizes (what it considers to be) the most important information from huge collections of documents. Filters then allow users to drill into the analyzed data. Of course, the goal is to reduce or eliminate the need for human analysts to produce such a report; whether Primer can soar where others have fallen short on this tricky task remains to be seen. Reporter Blair Hanley Frank observes:
Primer isn’t the first company to offer a natural language understanding tool, but the company’s strength comes from its ability to collate a massive number of documents with seemingly minimal human intervention and to deliver a single, easily navigable report that includes human-readable summaries of content. It’s this combination of scale and human readability that could give the company an edge over larger tech powerhouses like Google or Palantir. In addition, the company’s product can run inside private data centers, something that’s critical for dealing with classified information or working with customers who don’t want to lock themselves into a particular cloud provider.
Primer is sitting pretty with $14.7 million in funding (from the likes of Data Collective, In-Q-Tel, Lux Capital, and Amplify Partners) and, perhaps more importantly, a contract with In-Q-Tel that connects them with the U.S. Intelligence community. We’re told the software is being used by several agencies, but that Primer knows not which ones. On the commercial side, retail giant Walmart is now a customer. Primer emphasizes they are working to enable more complex reports, like automatically generated maps that pinpoint locations of important events. The company is based in San Francisco and is hiring for several prominent positions as of this writing.
Cynthia Murrell, December 22, 2017
There Is on Obscure Search Engine Beating Google (a Little)
December 22, 2017
Is there life out there beyond Google? Sure, there’s Bing and Yahoo, but are there any people could actually fall into a routine of using? If that’s your question, things could be looking up for your search, according to a recent Search Engine Watch story, “6 Innovative New Search Engines To Keep an Eye On.”
According to the story,
Believe it or not, there are a number of other search engines out there, still crawling the web and making their mark. Since Google has so completely dominated the “all-purpose” search engine space, many of them have moved to occupy more niche areas, like academia, or sought to distinguish themselves in other ways.
As technology continues to have a hand in most everything that we do, it’s important to be aware of the other contenders in the industry. While they aren’t likely to revolutionize SEO overnight, they’re indicative of the trends and technology currently making their way through search, which could show up on a much larger scale later on.
To those on the list, we wish you good luck. You’re gonna need it. Google has had a stranglehold on the search world for longer than anyone can remember. The only one of the engines recommended here that even stand a chance is Semantic Scholar. As Wired pointed out, this scholarly engine actually stands a great chance of succeeding somewhere Google can’t because it helps users bypass pesky paywalls for scientific journals. Wow. Keep an eye on this.
Patrick Roland, December 22, 2017
Google and Microsoft: Swords Are Brandished
December 21, 2017
Google seems to be making some big companies nervous. Amazon and Google have a video disagreement. Now Google and Microsoft are at odds over the Chrome browser. “Microsoft Foils Google’s Bid to Smuggle Chrome onto Windows Store” explains:
Google has tried something of a cheeky ‘workaround’, if you like, for getting its Chrome browser onto the Windows Store – it put an installer for the app on the store, rather than the app itself, although Microsoft has now removed it.
What’s interesting to me is:
- Google is presented as “cheeky”
- Microsoft perceives Chrome as posing a “security” issue
- Google is worried about “fake” or “lookalike” Chrome apps
- Google uses “shenanigans”.
In short, the article seems a bit negative to the GOOG. Interesting Google tactics and an even more interesting description of this tug of war between two fair minded, trustworthy, helpful companies.
Microsoft “foils”; Google “smuggles.” Love it!
Stephen E Arnold, December 21, 2017
Search System from UAEU Simplifies Life Science Research
December 21, 2017
Help is on hand for scientific researchers tired of being bogged down in databases in the form of a new platform called Biocarian. The Middle East’s ITP.net reports, “UAEU Develops New Search Engine for Life Sciences.” Semantic search is the key to the more efficient and user-friendly process. Writer Mark Sutton reports:
The UAEU [United Arab Emirages University] team said that Biocarian was developed to address the problem of large and complex data bases for healthcare and life science, which can result in researchers spending more than a third of their time searching for data. The new search engine users Semantic Web technology, so that researchers can easily create targeted searches to find the data they need in a more efficient fashion. … It allows complex queries to be constructed and entered, and offers additional features such as the capacity to enter ‘facet values’ according to specific criteria. These allow users to explore collated information by applying a range of filters, helping them to find what they are looking for quicker.
Project lead Nazar Zaki expects that simplifying the search process will open up this data to many talented researchers (who don’t happen to also be computer-science experts), leading to significant advances in medicine and healthcare. See the article for on the Biocarian platform.
Cynthia Murrell, December 21, 2017
If You Want Search Engines to Eliminate Fake News, Cautiously Watch Russia
December 21, 2017
There is a growing rallying cry for social media and search to better police fake news. This is an admirable plan, because nobody should be misled by false information and propaganda. However, as history has told us, those in charge of misinformation and propaganda can often use changes like this to their advantage. Take, for example, the recent Motherboard story, “How Russia Polices Yandex, Its Most Popular Search Engine,” which detailed how Russia aimed to get rid of its “fake news” but really only encourages more of it.
The story says,
This year, the “news aggregator law” came into effect in Russia. It requires websites that publish links to news stories with over one million daily users (Yandex.News has over six million daily users) to be responsible for all the content on their platform, which is an enormous responsibility.
‘Our Yandex.News team has been actively working to retain a high quality service for our users following new regulations that impacted our service this past year,’ Yandex told Motherboard in a statement, adding that to comply with new regulations, it reduced the number of sources that it aggregated from 7,000 to 1,000, which have official media licenses.’
In short, since the government oversees part of Yandex, the government can make it harder to publish stories that are not favorable to itself. It’s food for thought, especially to the Mark Zuckerbergs of the world calling for more government oversight in social media. You might not get exactly what you hoped for when a third party starts calling the shots.
Patrick Roland, December 21, 2017
Is the End of Google Web Search Coming?
December 20, 2017
I read “Google to Use Mobile Version of a Site to Determine Mobile Rankings.” The info, if on the money, makes clear that the Google cares about mobile, not desktop anchor Web search. No surprise. The article reported:
[The write up quoted a Googler as stating:] “Mobile-first indexing means that we’ll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.” These changes probably won’t affect end users too much, but it does highlight how Google’s efforts are starting to focus more on mobile.
I think the word for this modest step is “deprecate.” Flash forward a year or so and what have we got? Less “deep” Google indexing of non mobile Web sites. Fewer PowerPoints indexed. Fewer PDFs indexed. In short, the lack of rigor in indexing the Railway Retirement Board comes to boat anchor Web sites.
Web indexing is expensive and likely to be facing “friction” from the net neutrality change. This means mobile is money for the GOOG.
Just a thought from Harrod’s Creek.
Stephen E Arnold, December 20, 2017
Analyze the JFK Files to Your Hearts Content
December 20, 2017
History buffs, especially those interested in the JFK assassination, may want to check this out—“Research the JFK Files for Free with Logikcull.” Since the National Archives’ release of previously classified documents on the matter, eDiscovery firm Logikcull has uploaded them to their platform. They invite anyone interested to delve into the data and help make sense of it, using their software. It is a crowd-sourced project around a matter of great public interest that happens to expose potential users to their platform’s abilities—well-played. The post specifies:
The files are, of course, a mess. They are disorganized, incomplete, voluminous, and cobbled together from dozens of different sources. That is, they’re just like the files you’d find in any other document-intensive investigation. And, thankfully, we have eDiscovery software that is designed to help you make order and insight out of just such a mess. … To help researchers, journalists, JFK enthusiasts, concerned members of the public, and the like, we’ve uploaded the documents from the JFK Files into Logikcull, allowing you to apply Logikcull’s state-of-the-art discovery technology to the nearly 3,000 records released by the government. You can use Logikcull to cull through the junk and focus in on the documents that most interest you, to build complex, powerful searches with ease, and flag documents with tags of your choosing. There’s no need to flip through the documents declassified page by declassified page.
To get in on the sleuthing, readers are told to send an email to marketing@logikcull.com with the subject, “JFK Research Account,” and to specify their name, title, and company. It will be interesting what connections and conclusions this project turns up.
Founded in 2004 and based in San Francisco, Logikcull serves organizations from the US Government to Fortune 500 companies. They also happen to be hiring as of this writing.
Cynthia Murrell, December 20, 2017
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