SEO Tips for Featured Snippets
March 26, 2018
We like Google’s Featured Snippets feature, at least when the information it serves up is relevant to the query. That is the tool that places text from, and links to, a site that (ideally) answers the user’s question at the top of search results. Naturally, Search Engine Optimization pros want their clients’ sites to grace these answer boxes as often as possible. That is the idea behind VolumeNine’s blog post, “Featured Snippets in Search: An Overview.” Writer Megan Duffy sees Featured Snippets as an opportunity for those already well-positioned in the search rankings. She explains,
There’s no debate that holding the primary spot on a search engine results page helps drive a ton of traffic. But it takes a long, disciplined approach to climb to the top of an organic search result. The featured snippet provides a bit of a shortcut. The featured snippet is an opportunity for any page ranked in the top ten of results to jump straight to the top with less effort compared to building a page’s search rank from, for example, from eighth to first. Having a featured snippet effectively puts you at search result zero and allows your business to earn traffic as the top search result.
Duffy goes on to make recommendations for maximizing one’s chances of being picked for that Snippet spot. To her credit, she emphasizes that good content is key; we like to see that is still a consideration.
Cynthia Murrell, March 26, 2018
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