MailChimp Swings Away from Cryptocurrency
April 19, 2018
Marketing automation platform MailChimp has made some customers very unhappy with a recent decision. Future Society declares, “MailChimp is Shutting Down ICO and Blockchain-Related Emails, and People Are Freaking Out.” Though one user charged the company with exercising “centralized capricious power,” MailChimp points to its (updated) Acceptable Use Policy, which does prohibit processing cryptocurrency transactions across their platform. Writer Foster Kamer tells us:
“We asked a few more questions about how MailChimp can actually delineate between emails from people involved in the shilling and profiteering of blockchain and ICOs versus people having news-related discussions of blockchain and ICOs (because, LOL, in the current moment, most non-algorithmic humans have a justifiably tough time distinguishing between the two). We’ll update here if they respond. In the meantime, it’ll be a hell of a lot of fun to watch (1) which companies follow MailChimp’s lead, (2) which companies capitalize off of the fact that they nixed this entire segment of people from their platform and go all in on blockchain, sweeping ’em up in MailChimp’s place, and (3) watching all of blockchain and ICO Twitter collectively lose their minds about feeling censored and repressed.”
Kamer has little sympathy for those objecting to MailChimp’s move, and points out they are free to take their email marketing needs to another business. We wonder, though, whether this action signifies a trend. Founded in 2001, MailChimp is based in Atlanta, and they happen to be hiring for several positions as of this writing.
Cynthia Murrell, April 19, 2018
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