Search Bias a Big Topic Across the Board
June 1, 2018
Manipulating bias in search is a tricky business that is often left in the hands of contractors or third parties. While that may be good enough for others, you need search results manipulated the way they were intended. Luckily, those options are becoming more common than ever as we discovered when we saw the Thunderstone blog that “Thunderstone releases Version 20” and that includes some beefy upgrades.
According to the post:
“Parametric profiles gain new capabilities to set a bias on a per document field using data from field rules. This allow documents to be biased up or down in the search results, for example PDF results could be biased down, or documents with “Important” in a meta tag could be ranked higher.”
Ranking PDFs isn’t the only way in which search bias is a tricky business. Often, we are hearing about this factor for al the wrong reasons, like when Google’s search results are biased one way or another. However, the search giant uses similar technology, but on a much more grand scale, to eliminate these issues as they recently pointed out: “Google is committed to making products that work well for everyone, and are actively researching unintended bias and mitigation strategies.” Clearly, bias is an issue on the high and low end of everyone’s spectrum.
Patrick Roland, June 1, 2018
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