WhatsApp: Brazilians Like to Party via Text Messaging
June 21, 2018
WhatsApp, the social messaging wunderkind app, has been making major headway in the market, nearing usage rates of early Facebook and Twitter. Nowhere is WhatsApp making a greater impact than in Brazil, where the political landscape itself is being transformed via the app, as we discovered in a recent Washington Post story, “WhatsApp is Upending the of Unions in Brazil, Next it May Transform Politics.”
According to the story:
“Nearly two-thirds of Brazil’s 200 million people use WhatsApp to share memes, set up meetings and, increasingly, vent about politics. Now, the messaging app is helping Brazilians undermine established power structures, injecting a level of unpredictability and radicalization into a country beset by economic and political crises.”
It’s not just Brazil that is being impacted by WhatsApp and its ability to connect people. The South American nation is only one of a handfuls of examples, many of the life-and-death variety. For example, The Guardian claims that several political activists embedded in repressive regimes have been using WhatsApp to skirt punishment and organize groups aimed at upending the government. This is promising news and a great example of the disruption that many Silicon Valley startups envisioned when they created their social media platforms. Encrypted messaging apps may not be quite as popular with some government authorities either.
Patrick Roland, June 21, 2018
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