Cognos Gets a Rework
October 25, 2018
Cognos? Cognos?
Oh, right, that’s the Canadian analytics company founded in 1969. I think that works out to 49 years young. IBM has owned Cognos since 2008, Now after a decade of vast investment, savvy upgrades, and stellar management decisions, Cognos is going to get even better. Think of it as a US professional football player from the 1960s, suiting up and starting for the Kansas City Chiefs or the Chicago Bears. That’s a strategy that the opposing teams will find surprising.
Same with advanced analytics. Quid, Palantir, Recorded Future! Are you nervous about the new and improved Cognos revealed in “IBM Integrates Business Intelligence and Data Science with New Major Update to Cognos Analytics.”
What’s the fountain of youth?
According to the write up:
… Storytelling… allows users to create interactive narratives by assembling visualizations into a sequence and then enhancing it with media, web pages, images, shapes, and test.
And:
Smart exploration will help users be able to better understand what’s behind their results by analyzing it with machine learning and pattern detection.d then enhancing it with media, web pages, images, shapes, and test.
And:
advanced analytics that include predictive analytics, the ability to identify data patterns and variables driving a certain outcome, smart annotation, and natural language generated insights of data.
But the number one enhancement is… wait for it….
The key new features of this release are a new AI Assistant and pattern detection capability. The AI Assistant enables users to make queries and then receive results in natural language. According to IBM, this makes it easier to not only look for answers, but understand where they come in.
Ah, IBM. Making a product that is half a century young even more appealing to millennials.
Stephen E Arnold, October 25, 2018
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