Jeopardy Game Show Winner Now Writing Lexus Commercials
November 26, 2018
Do you have a son or daughter graduating from college next year. Perhaps a future as a game show winner is a good use for the thousands of dollars and hundreds of hours immersed in the college experience?
That’s a career path IBM Watson followed. Since winning the Jeopardy game show (complete with post production), Watson has a real job.
Watson is now writing TV commercials. Well, one commercial for Lexus if the information in “New Lexus ES Commercial Written Entirely by Artificial Intelligence” is accurate.
The idea is that Watson cranked out a script, worked with a human to shoot footage, and craft what the write up calls a “strangely compelling” chunk of Mad Ave art. Check out the non linear messaging for a new Lexus at this link.
Check it out for yourself.
Oh, and about your college graduate who wants to move from the game show to the zippy world of making TV commercials: There’s hope.
The commercial is another attempt by IBM to get some revenue juice into its over hyped Watson technology. Maybe your college grad could skip Jeopardy and just apply for a position at IBM. Help is needed it appears.
Stephen E Arnold, November 26, 2018
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