Amazon and Google Discover Tension
September 17, 2019
Google is proud of its search algorithms’ secret sauce. Google does not share its secret sauce with anyone else, because Google likes to be the top search provider in the western hemisphere. Google hates it when anyone other than Google manipulates its search results. Amazon results tend to rank at the top of many Google searches and Google wants to stop that says Tame Bay in the story, “Google Search Diversity Update To Challenge Amazon Discovery Dominance.”
Google wants its search results to be more diverse. Instead of returning a list of Amazon links to queries, no more than two Amazon links or other dominant Web pages will appear in search results. Searchmetrics wanted to know how many Web sites dominated Google search results. Searchmetrics discovered:
“Searchmetrics analyzed top ten search results on Google.com for 10,000 words before and after the diversity update. The research says that three URLs from one domain are now appearing for 3.5% of the analyzed keywords. That’s down from 6.7% before the update. This halves the chance of shoppers to see the same website appearing three times in the ten ranking positions.”
With the diversity update Amazon is limited to only two links in a box above third-party organic search results. Google did state if the search results from one domain are specifically relevant to the query then it would display more results from that specific Web site.
The downside is that sellers with paid Amazon listings will be pushed lower in the search rankings. However, it proves the argument that sellers need to diversify their marketplace with their own Web site and other channels to sell their products, instead of relying only on Amazon.
Whitney Grace, September 17, 2019
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