Google Faces Anti-Trust Allegations in Georgia
December 9, 2019
Countries large and small are thinking about Google.
Once again, Google is being charged with anti-competitive behavior. We have grown used to seeing such lawsuits proceed in the EU, but this time the allegations come from a company based in Atlanta. The Hindu Business Line reports, “Google Accused by Rival of Anti-Trust Violations in Ad Market.” The write-up specifies:
“Advertising technology company Inform Inc alleges that Google has used its monopoly power in internet search and mobile operating systems to undermine competition in the ad market. Inform claims that while it posted revenue of more than $100 million from 2014 to 2016 from its online ad services, Google’s conduct effectively put Inform out of business, according to the complaint filed Monday in federal court in Atlanta. The totality of Google’s illegal and anti-competitive conduct across multiple, inter-related markets demonstrates a frightening march to online and digital dominance, the company said in the suit. The lawsuit comes on the heels of antitrust investigations into Google by state attorneys general, the Justice Department and Congress. Google’s control over the technology that delivers ads across the web are a focus of all the probes.”
Inform provides online video ad services to publishers and advertisers, so it is in direct competition with those services from Google. Interesting timing—earlier this year, Inform agreed to a merger with digital advertising firm Bright Mountain Media, based in Boca Raton, Florida.
Cynthia Murrell, December 9, 2019
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