What Happens When MBAs Embrace Open Source?
February 24, 2020
Paul Stovell, founder of the open source product-deployment platform Octopus Deploy, explains in a blog post, “Why We Terminated Our Partnership with Microsoft—Re: Next Decade of Open Source.” Microsoft tends to adopt ideas from other projects and incorporate them into its behemoth software ecosystem. Not surprisingly, it does not make the effort to inform consumers where their ideas came from. In fact, such developments tend to eclipse the original product. We’re told:
“There’s a saying in business that if you want to displace a competitor, you need to build a product that’s at least 10x better. It’s not enough to be ‘just as good’. Customers will say ‘why should I use you, we’ve been successful with ‘. You need a really good reason to overcome that. However, in the .NET ecosystem, if you’re Microsoft, that’s not generally true. If Microsoft wants to make a document database, a messaging framework, a unit test framework or a deployment automation tool, it only needs to be 1/10th as good before the conversation immediately becomes ‘why should we use you over the Microsoft thing?’ Microsoft become the default option, even if they’re the last to the game.”
The post notes some ways Microsoft could play more fairly, but also describes why they are unlikely to do so. Octopus Deploy had maintained a healthy working relationship with Microsoft’s Azure team—until Azure Pipelines came out looking remarkably similar to Octopus. It was bundled with Visual Studio and promoted heavily. Stovell writes:
“We suddenly found ourselves competing with a product from Microsoft that looked similar, that was being given away (perception, at least), that was integrated with VS, and that was being pushed in every Azure keynote. Overnight it became the default. We were exhibiting at Build 2016 at the time much of this was announced, and I remember people coming to our booth asking ‘so why should we use you over the Microsoft thing?’. The ‘Microsoft thing’ was announced only 5 minutes prior!”
Is this the future of open source—is it doomed to be co-opted by companies? Maybe it is too late?
Cynthia Murrell, February 24, 2020
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