Google Channels IBM: Batter Up, Not Tennis, Anyone?
July 23, 2020
The me too approach to innovation is amusing. IBM applied its marketing genius and the possibly less sparkling Watson to tennis. Now the Google has embraced baseball. “Major League Baseball Scores a Home Run with Google Cloud to Improve Fan Experience” reports that:
The oldest major professional sports league in the US, Major League Baseball, is making better use of data with Google Cloud to personalize the fan experience.
How is that fan experience right now, sports fan? Oh, right. There are limited fan experiences. Baseball lovers can watch some games from exotic countries excluded from the US World Series. That’s a filler like the extra ingredients in hot dogs at some minor league teams’ baseball parks.
There’s another foul ball. The big leaguers will use iPads, not Chromebooks in the dugout. What’s up with that, ump?
But the interesting part of the write up is not about baseball. Here’s the passage which snagged my attention:
MLB also has a project underway called Fast Ball, which Gaedtke [baseball big wig] describes as a fundamentally new approach to video for the game of baseball and its fans.
Again, without real life games, a “new approach” may be necessary.
And there’s more:
MLB is also analyzing fan touch points using Google Cloud across all of its operations to help understand how it can better serve fans.
Isn’t a touch point, “take me out to the ball game”?
The Google Cloud is there to create the “new approach” which seems quite similar to the IBM approach: Marketing fault? Looks more like two strikes and no balls.
Stephen E Arnold, July 23, 2020
Comments
One Response to “Google Channels IBM: Batter Up, Not Tennis, Anyone?”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
I must thaank you for the efforts you’ve put inn penning this site.
I am hoping to see the same high-grade content by you in the future
as well. In truth, your creative writing abilities has encouraged mee to get my own blog now 😉