IBM, Canned Noise, but No Moan from the Injured Line Judge: IBM Watson, What Is Happening?
September 10, 2020
As it has done since 2015, IBM has shared details about the AI tech it is using to support the US Open tennis championship. This year’s tournament, though, is different from most due to the pandemic. VentureBeat reports, “IBM Will Use AI to Pipe in Simulated Crowd Noise During the U.S. Open.” We think IBM is making the project more complicated than necessary. A sound bed can be accomplished with sound snips on a laptop. Need sound, click a link. IBM’s solution? Bring an F 35, its support team, and a truck filled with spares. Writer Kyle Wiggers reports:
“The first [addition] is AI Sounds, which aims to recreate the ambient noise normally emanating from the stadium. IBM says it leveraged its AI Highlights platform to digest video from last year’s U.S. Open and rank the ‘excitement level’ of various clips, which it compiled into a reel and classified to give each a crowd reaction score. IBM used hundreds of hours of footage to extract crowd sounds, which it plans to make available to ESPN production teams that will serve it dynamically based on play. How natural these AI-generated sounds will be remains a question. Some fans have taken issue with the artificiality of noises produced by platforms like Electronic Arts’ Sounds of the Stands, which simulates crowd sounds using technology borrowed from the publishers’ FIFA game series. The NBA has reportedly considered mixing in audio from NBA 2K during its broadcasts, and the NFL is expected to use artificial fan noise for its live games this year if they’re played in empty stadiums.”
Whether fake crowd noise sounds authentic, do viewers really want to pretend there is a live crowd when there is not? Perhaps; the pandemic is affecting people in strange ways. There has even been a call to bring back canned laughter while it is too risky to gather live studio audiences for sit coms.
The other technology IBM hopes will garner attention at the Open is Watson Discovery, which we’re told will facilitate tennis debates between online viewers by feeding them questions and researching the validity of resulting arguments. The same platform will supply factoids about upcoming matches through the smartphone app. It seems Watson is auditioning for the job of sport commentator.
Ouch! Was that Watson or the line judge? Watson? Watson?
Cynthia Murrell, September 10, 2020
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