Google Joins German Retailers in Digitization Project
September 24, 2020
The German Retail Federation (HDE) has teamed up with Google in what looks like a move to outflank Amazon in that country. MNA International shares this tidbit of information in the very brief post, “German Retailers, Google Launch Digitization Program.” The federation reports the pandemic has had a severe impact on Germany’s retail sector. The write-up reports:
“The digitization program consists of different instruments and is intended to accompany participating companies step by step from the classic offline store to a ‘hybrid company,’ both offline and online, according to HDE. ‘The retail trade forms the foundation of our inner cities and makes an essential contribution to social cohesion,’ said Stephan Tromp, deputy managing director of HDE. The aim of the program, which is directed at around 250,000 companies in Germany, is to ‘strengthen the stationary business with the help of online tools and make it fit for the future,’ according to HDE. The existence of up to 50,000 stores in Germany was threatened, HDE warned. Another reason for the digitization program was that many retail businesses in Germany were only digitalized to a limited extent due to a lack of resources.”
The federation hopes this initiative will make it easy for retailers to move part of their operations online, facilitating their recovery and boosting the economy. We are sure Google has a solid plan to boost its revenue with this program, as well.
Cynthia Murrell, September 24, 2020
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