New Truecaller Feature Announces Reason for Call
November 5, 2020
Caller ID app Truecaller has a new feature. Neowin informs us, “Truecaller Can Now Tell You Why the Caller is Calling Before You Pick Up the Call.” That sounds like clairvoyance—until we learn the feature relies on the caller inputting their reason. The feature is reasonably called Call Reason. Writer Abhishek Baxi reports:
“Last year, Truecaller had released a Call Alert feature that popped a notification when another Truecaller user was calling you – before the call is connected or rings. Now, Truecaller will announce not just the incoming call but also the reason for that call. The reason picker is available for all outgoing calls between one Truecaller user to another. Consumers can set three key reasons for an outgoing call. Before any call, a reason can be picked, edited, customized, and added or can even be skipped. … The company will offer Priority customers and verified businesses the ability to set a Call Reason. The feature will also be available to businesses using cloud telephony services.”
The feature is available now to Android users and should be available on iOS in the future. We’re told the company is also rolling out a couple of text messaging features—SMS Scheduling and SMS Translate, which supports 59 languages and is powered by Google machine learning.
Launched in 2009, Truecaller allows customers to know the “unknown” caller, block spam, avoid misdialing, and safely make payments. It has even been used to help solve crimes. Based in Stockholm, Sweden, the company also maintains offices in Bengaluru, Mumbai, and Gurgaon, India; and Nairobi, Kenya.
Cynthia Murrell, November 5, 2020
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