4iQ: Smarter and Maybe Profitable with Alto Analytics?
December 23, 2020
The cyber intelligence firm has merged with Alto Analytics. The new outfit will be called Constella Intelligence. The two companies’ technologies will allow organizations to “anticipate and defeat digital risk.” You can read about this tie up in “4iQ and Alto Analytics Merge and Rebrand as Constella Intelligence.” The new firm is in the cyber security business. According to the announcement the company
… will empower organizations and intelligence professionals with comprehensive digital risk protection that covers brand, executive, fraud, geopolitical and identity threats.
One phrase struck me as particularly interesting; specifically:
“Through successful 4iQ Series C funding and the powerful combination of two market-leading organizations, Constella has incredible tools and resources to tackle the fast-evolving security landscape…
The “market leading” adjectival appears to position 4iQ and Alto among the luminaries of cyber intelligence. However, 4iQ’s quirky name and its similarity to other Dark Web and social media indexing tools did not capture the same market buzz as Shadowdragon, for example. Alto Analytics competes in a the crowded data analytics space.
The two entities apparently will join to justify this description:
Constella Intelligence is a leading global Digital Risk Protection business that works in partnership with some of the world’s largest organizations to safeguard what matters most and defeat digital risk. Its solutions are broad, collaborative and scalable, powered by a unique combination of proprietary data, technology and human expertise—including the largest breach data collection on the planet, with over 100 billion attributes and 45 billion curated identity records spanning 125 countries and 53 languages.
The merger is almost coincident with the revelations about the failure of cyber security vendors’ products to detect the SolarWinds breach. More firms will be seeking ways to rebrand, reposition, and reinvigorate their sales of products and services. Will 1 + 1 = 3?
Sure in the marketing department. Those art history majors are optimists.
Stephen E Arnold, December 22, 2020
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