Online Immortality: Suddenly Death Makes Digital Headlines
January 26, 2021
I was surprised. Yes, I was. I read three news stories within a few minutes of their appearing in my newsfeed.
The first — “AI Resurrects Legendary Spanish Singer to Hawk Beer” — explains that Lola Flores appeared in a commercial. No big deal except that Lola Flores died a quarter century ago. The article reports:
The company recreated her voice, face, and features using hours of audiovisual material, more than 5,000 photos, and a painstaking composition and post-production process, according to El País.
Some people found the recreation or deep fake quite sporty. Of course, smart software was used, but the implications for those dead are interesting to ponder. Thumb typers, activate your mobiles!
The second was “Microsoft Patent Details Tech That Could Turn Dead People into AI Chatbots.” The write up explains:
The patent, titled “Creating a conversational chatbot of a specific chatbot of a specific person,” details a system that would access images, voice data, social media posts, electronic messages and the like to “create or modify a special index in the theme of the specific person’s personality.” In some cases, images and video could be used to create a 3D model of the person for extra realism.
Use cases range from a smart chatbot which reminds a 20 year old remote worker for a high tech company to pick up his / her clothes to a digital companion to provide support and solace when life delivers a surprise; for example, “You know you should have taken that other job. No what, smarty pants?” If you want to read the system and method behind this innovative idea hinted at by sci-fi writers, the number is US010853717. Is that my mother saying, “Stephen, tidy your desk. You know what they say about loose papers on desk or did you forget? Like you forget the garbage.”
The third write up was “Backed by Vint Cerf, Emortal Wants to Protect Your Digital Legacy from Bit-Rot.” None of that grieving family member learning via email that Facebook will not permit access to the beloved one’s account. The write up explains:
The company will use Google architecture to preserve digital memories — photographs, documents, correspondence, videos, interviews and more – indefinitely into the future. The idea is that this will ensure that as operating systems, devices and tech evolves, your entire digital legacy will remain safe, secure and accessible — to only those you choose.
The possibility are endless; for instance, targeted advertising for digital mementos, eBay listings for vehicles just like the one the loved one used to drive, and facial recognition matches from social media sites so the loved ones can locate a suitable doppelgänger.
Mashing up these services with virtual reality might provide additional opportunities for monetization. Just as one can insert Bernie Sanders into any Google Street View location, these digital constructs can enhance real time constructs. For information about the Bernie app, navigate to Engadget.
The added bonus: Search engine optimization specialists can use their methods to make sure one’s loved one pops up. Hmmm. That’s not a good phrase but it is close enough for a 2021 cornhole game.
Stephen E Arnold, January 26, 2021
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