Google Ad Auctions: An Interesting Phrase
April 16, 2021
I am no legal eagle. I don’t do online advertising. I don’t care too much about the antics of art history majors laboring in the vineyards of pay to play.
I did read “When Google’s Fancy Lawyers Screw Up and Jeopardize Sheryl Sandberg, at $1500/Hour.”
Here’s the passage I found suggestive:
… now we know a few important new details about the Texas adtech case. This case includes an allegation that Google’s large online advertising marketplace – think stock market but instead of stocks they trade ad slots – is riddled with secret rigged auctions.
And what, pray tell, was the phrase which snagged my attention? Here she be:
secret rigged auctions
Why is this interesting?
- The phrase resonates with me because “secrecy” and algorithmic, objective methods are trustworthy. But then there’s the word “rigged.” Yikes!
- The assertion backed by legal documents with faulty redaction makes clear that getting useful information is a pretty complicated process. Who did what, when, and why?
- Online advertising is big money for some outfits. Could the information widen cracks in the digital foundation?
Interesting.
Stephen E Arnold, April 16, 2021
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