Email Marketers Get a Wake Up Call from Amazon
April 26, 2021
Email marketing. Decent business. Not too exciting. Wrong.
“Amazon Is Loosening Its Grip on Customers and Letting Some Sellers Reach Out to Them” suggests that some email marketing agencies either have a challenge or an opportunity. The write up states:
Amazon began piloting a tool that enables U.S. companies that are part of its Brand Registry program to email marketing materials to shoppers who have opted to “follow” their brands. These companies can then notify those shoppers when they launch a new product or promotion.
A small and logical start. However, a question not frequently asked is:
How many email addresses does Amazon have?
Amazon does not say, but it does have some information flows which can be filtered to provide email addresses. The metadata for each “object” can provide the type of hooks of interest to those needing to do direct marketing.
I will review some of Amazon’s sources of data in my lecture on April 28, 2021, at the National Cyber Crime Conference. I have a diagram assembled from open source information. Combined with the AWS cross correlation capability, Amazon’s email baby step could lead to a marathon runner’s stride. I offer a for fee, non law enforcement/intelligence professional version of this lecture. You can inquire about the information by writing benkent2020 at yahoo dot com. Just put Amazon in the subject line.
Stephen E Arnold, April 26, 2021
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