SEO: Yep, Easy Like 1-2-3

April 29, 2021

Much ado about SEO. VentureBeat has teamed up with StackCommerce to offer a training course the publication describes in, “SEO Is Shrouded in Mystery. This Google SEO Training Can Help Answer those Questions.” The post begins by emphasizing Google’s secrecy behind the specifics of its algorithm, lamenting that the company drops tantalizing hints here and there. Of course, they say, “everyone” wants to know how the algorithm works to make the most of their companies’ Search Engine Optimization. We’re told:

“Thankfully, not everything in the world of SEO is flying blind. The training in The 2021 Complete Google SEO and SERP Certification Bundle is an extremely helpful distillation of what a marketer or brand manager needs to know to make their web pages and content search-friendly so they can scale to that search ranking pinnacle. Over 11 courses, this package explains how SEO is done, as well as all the top tools and techniques to make Google algorithms smile on your website and your brand. It starts with SEO Training 2021: Beginner To Advanced SEO and The Complete SEO Course for Beginners 2021: Zero to Hero, where even digital marketing novices can learn the ropes, understanding what known factors go into a page’s SEO ranking and the factors available to move up those Google search results. The training also includes getting familiar with popular SEO tools like Ahref, Alexa, WordAI, Articleforge, and more, some of the most effective ways Amazon sellers market products, and even how to produce simple YouTube videos that can make a surprising impact on your Google search profile.”

There is a lot of razzle dazzle here, but let us provide a little clarity: creating quality, helpful content has always been the key to higher SEO rankings. That is the whole point of the algorithm in the first place, though the SEO industry has been built on gaming that system. The other alternative is even simpler, and probably the one Google would prefer—just buy Google ads for traffic. Mystery solved? Yep, just have $20,000 per month or more.

Cynthia Murrell, April 29, 2021

Written by Stephen E. Arnold · Filed Under Google, News, SEO

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.