Great Moments in PR: Google and France June 2021

June 14, 2021

I am not sure what percentage of Alphabet Google’s annual revenue $268 million represents. My old handheld calculator balks at lots of numbers. I am more of a 00 or 000 kind of old timer. France believes that this figure is fair and appropriate for alleged missteps by the mom and pop online ad company.

I found the article “Google to Improve Ad Practices after Being Slapped with $268 Million Fine” interesting. In fact, I circled in True Blue this passage:

Following the results of this investigation, Google has decided to reach a settlement with the French antitrust authority. As a part of this settlement, the tech giant will have to improve its ad services to offer better interoperability with other platforms, and will also pay a $268 million fine.

Yep, the do better assurance. What was the alleged saying bandied about when Messrs. Brin and Page were roller blading around the Mountain View offices? I think it was this one:

It’s easier to ask forgiveness than it is to get permission.

A slight edit yields:

It’s easier to pay the find than make specific commitments.

Stephen E Arnold, June 14, 2021


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