Amazon: Can the Bezos Bulldozer Pull Off a JEDI Play in the EU?
August 31, 2021
The Bezos bulldozer is a wonderful construct, and it is uniquely American. For those who do not follow the path of the machine as it grinds forward, Amazon made a case to rip from the grasp of Microsoft the JEDI contract. Now the mom-and-pop seller of books has an opportunity to rework the landscape of an EU fine in the neighborhood of a billion dollars. My goodness, it takes less than a day for the ecommerce store to generate one billion in cash. Painful? For sure.
You can read about this fine in “Europe: Amazon Slapped with Record-Breaking Privacy Fine.” The article characterizes the levy as an “enormous bite.” Yep, one day of revenue is painful indeed. Game changer? Nope.
The question is, “Why not?” With each “punishment” it becomes more and more clear that there is little incentive for certain large technology companies to change their business strategy or practices. After decades of business as usual, change becomes more and more difficult for both regulators and the business constructs. Who’s running the show? Obviously not the regulators.
Stephen E Arnold, August 31, 2021
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