Senior Citizens Take to TikTok
June 1, 2022
More bad news for Facebook? Yep.
We learn from The Guardian, “Older People Using TikTok to Defy Ageist Stereotypes, Research Finds.” Does an influx of Boomers and above on the typically Gen-Z platform counteract the image of frail and technophobic oldsters? We are told their millions of followers suggest it just might. Citing a recent study, reporter Amelia Hill writes:
“The paper looked at 1,382 videos posted by TikTok users who were aged 60 or older and had between 100,000 and 5.3 million followers. In total, their videos, all of which explicitly discussed their age, had been viewed more than 3.5bn times. Ng found that 71% of these videos – including those from accounts such as grandadjoe1933, who has 5.3 million followers, and dolly_broadway, who has 2.4 million followers – were used to defy age stereotypes. A recurring motif was the ‘glamma’, a portmanteau combining ‘glamorous’ and ‘grandma’, with videos including those of a 70-year-old woman joyfully parading around the streets in a midriff-bearing top. Almost one in five of the videos analyzed made light of age-related vulnerabilities, and one in 10 called out ageism among both younger people and their own contemporaries. Other videos positioned older users as superior to younger people. ‘I may be 86 but I can still drink more than you lightweights’ says one clip. ‘I may be 86 but I can still twerk better than you,’ says another, showing an octogenarian leaping up from a fall down the stairs with a twerk.”
Um, are we sure followers are supporting these content creators, not just laughing at them? Perhaps it does not matter, as long as the elders are having a bit of fun. See the write-up for more examples of seniors strutting their stuff on TikTok. The trend emerges as, according to the Pew Research Centre, more folks over 65 are finally obtaining smartphones and joining the rest of the world online. It seems many are eager to make their presence known.
Cynthia Murrell, June 1, 2022
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