Another Baby Step Toward the Metaverse
June 17, 2022
Not one to be outdone by rivals like Meta and Snap, VentureBeat reports, “TikTok Launches Avatars for Creative Expression.” We wonder what what’s Mr. Zuckerberg’s avatar looks like. Citing the company’s blog post, writer Dean Takahashi reports:
“Available globally, TikTok Avatars is a new way for people to express themselves and create content on TikTok, opening doors to new and dynamic content. It feels like a step toward multiplayer gaming, where avatars are very popular, as well as the metaverse. Users will be able to select from a variety of preferences within the app, from hairstyles to accessories, to create an avatar that reflects a unique look and personality. Once customized, users can record videos as their avatars. TikTok said it created TikTok Avatars for everybody and worked to make sure the experience is as inclusive as possible. It will continue to improve and innovate to make sure the experience is representative of everyone on TikTok and will continue to listen to the community for feedback at every step of the development.”
Yes, they must be very careful not to run afoul of the inclusion police. The brief write-up continues:
“The company said it is building spaces across TikTok for virtual self expression and exploring ways people can connect and create across our global community.”
Might those spaces be metaverse-adjacent, perhaps? It seems TikTok is joining Meta and others on the cliff’s edge, getting ready to make the virtual-reality leap.
Cynthia Murrell, June 17, 2022
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